Tourism Australia appoints ASAP+ as its' digital Agency for the China Market

Tourism Australia has announced the appointment of ASAP+ as its’ digital agency in China. ASAP+, who initially developed Tourism Australia’s Chinese website, will now lead the organization’s future digital creative, CX and technical scope of work for the China market beginning in January 2019. 


It is reported that a number of international agencies participated in the pitch, included in the pitch process was Digitas who has been appointed to oversee Tourism Australia’s global digital and technology service requirements. China is Australia’s largest inbound market, ASAP+ has been added to Tourism Australia’s agency roster because of their forward-thinking strategy and insights into the digital marketing environment in China as well as globally. 


Tourism Australia managing director John O’Sullivan said digital is the real battleground in today's world of destination marketing. “Both Digitas and ASAP+ demonstrated a real understanding of our target customer, both globally and in China, and identified where we can engage most meaningfully with them on their digital journey. They showed us a compelling vision and a clear pathway to execute it," he said.


Dave Rumsey, ASAP+ Global CEO shared his thoughts on the news: “The competition for digital attention in global travel has never been greater, especially in Australia’s biggest inbound market, China. We look forward to bringing our ideas and digital expertise to a table that not only contains world leading agencies but also a courageous and innovative world leading client in Tourism Australia."