MHD Appoints ASAP+ to be the yearly social agency for Champagne Brands Moet & Chandon and Veuve Clicquot
After an intensive pitch process, Moet Hennessy Diageo (Shanghai) Co., Ltd. (MHD China) has appointed ASAP+ to be the yearly social agency of both Moet & Chandon and Veuve Clicquot (VCP) Champagne - a collaboration which will begin on April 1st.
As internationally acclaimed champagne brands, Moet & Chandon and Veuve Clicquot are both already considerably well known in the Chinese market. As more Chinese consumers strive to live a premium lifestyle, champagne is becoming an increasingly important part of social activities, and sales are reflecting this trend.ASAP+ will use its extensive consumer insights, effective communication strategies and strong execution skills to provide comprehensive social media marketing services for the brand. MHD China is a joint venture formed between the global luxury groups Moet Hennessy Louis Vuitton (LVMH) and the internationally famous liquor group, Diageo. The group is principally engaged in further developing the Chinese international fine wine and liquors markets.